Biohazard, 2004
The symbol for biological hazard is represented on the external wall of an exhibition space. The logo was developed in 1966 by engineers of the firm Dow Chemicals. Its design was defined on an exclusively functional basis, indipendently from any aesthetic criteria. It was selected after a survey that tested the visual impact and the subjective interpretation of a series of images proposed by a large number of scientists : « we wanted something that was memorable but meaningless, so we could educate people as to what it means ».